Search Engine Optimization

SEO allows for a level playing field since any kind of enterprise can opt for it and derive the benefits from it. However care must be taken in ensuring that only “permissible” techniques are being used else your website can be penalized by being dropped from the search engine listing. Click here to read more about it.

Email Marketing

A well designed email marketing campaign to your targeted buying group can bring in substantial hits to your site. Click here to find out how more and more webmasters are using email marketing as an effective lead generation and a CRM tool.

Newsgroups

It is said that the Internet has over 20000 newsgroups. Join a group which shares your business interest and your buying audience.Submit articles which are useful to the group and not a sales pitch. If your articles win the repect of your group you will find an increase in the number of visitors to your site.

Ezine Advertising

Select carefully ezines whose subscribers are your buying audience. Place an advt in these newsletters and reach them directly.

Writing Articles

If you have a writer on board, submit articles to Ezines whose readers would be interested in your products or services.

Inhouse Newsletter

Having an inhouse newsletter greatly helpsin reaching out to your clients & subscribers on a regular basis.

Link Exchange

Exchanging links with web sites that compliment, with your business like your suppliers, design house etc. can increase your link popularity.

Client Testimonials

The most powerful marketing tool is the word-of-mouth referrals by your clients. It pays to have a good reference from your clients.

Press Coverage

Have a good PR man to ensure a decent coverage by the Press. Always remember that an article in a publication is much better than an advertisement released.

Visiting Cards

Every time you meet new contacts make it a point of giving out your visitng cards. Make sure your domain name is clearly printed on it.

Direct Mailer Campaign

Orhanize a direct mailer campaign every month to a targetted audience. Send this out to select clubs, associations, organizations. Offer them a special discount.

Keep a track on results

Monitor your activities and evaluate the ones that bring you maximum benefit. Remember some activities take longer to generate leads. Be consistent in what you do.