|
Search Engine Optimization
SEO allows for a level playing field since any kind of enterprise can opt for it and derive the benefits from it. However care must be taken in ensuring that only “permissible” techniques are being used else your website can be penalized by being dropped from the search engine listing.
Some of the key features that enable your website being ranked higher are listed below. This list is only indicative however good content and proper coding is equally important.
Keywords
-
It is very important to have your keyword figuring in the title tag. More so since SERP depict the key words in bold.
- The website content is usually present in the body text and keywords need to figure in the body text.
- Typically the H1 tag is considered to indicate important content and it may be advisable to have create H1 tags with keywords.
- Having your keyword in the domain name helps if it is the same as a popular search term.
- Using keywords in naming your inner pages also helps in SERP as a navigational aid.
Page Attributes
-
Having an organized link structure that includes all inner pages in your website helps is important in case you have inner pages dealing with important facets of your offering.
- Linking to top sites in your category also presents you in a good light. This is important for newer sites as well.
- It is important to have “good “ content on your website as search engines look for newer and fresher content all the time
- It also pays to have new content added to older pages in the site.
- Correct spellings and good grammar are important since visitors to website may rate your site poorly if it contains miss spellings and poor grammar.
- Proper HTML coding ensures your site is presented properly.
Inbound links
-
Having inbound links from important topical sites boosts your own ranking.
>> Back to web marketing
For more information on search engines please click here to visit www.searchenginewatch.com
|
